WIKIPEDIA article offers distinctions to disambiguate what are traditional and copyrighted usage:
Events surrounding the single-elimination Division I college basketball tournaments performed each spring in the United States. The main tournaments involved are the NCAA Men's Division I Basketball Championship and the NCAA Women's Division I Basketball Championship. The tournaments' nickname, "March Madness", originated in the 20th century and was later adopted by the media.
http://en.wikipedia.org/wiki/March_Madness
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