De re Publica (Cicero) -- excerpt translated by Philip Freeman (Princeton U. Press, 2013)

 from Freeman's anthology - general work "How to Run a Country" (2013)

The ideal state is one in which the best people desire praise

and honor while avoiding humiliation and disgrace.

Such citizens are not deterred from wrongdoing

by a fear of punishment as laid out in the law

as much as by an inborn sense of shame given

to us by nature itself that makes dread the thought

of justified criticism.  A true leader also encourages

this natural feeling among others by using public

opinion and enhances it through institutions and

education so that shame encourages

good citizenship no less than 

fear of legal penalties. . .

Just as a helmsman desires a successful voyage

or a doctor works for the health of a patient

or a general plans for victory,

so the leader of a country should strive

for citizens to lead a happy life

with financial security, abundant resources,

good reputations, and honest virtue.

This is what I (Cicero) yearn for from our

leaders, for it should be their greatest

and most noble goal!

(pages 12 - 13, "How to Run a Country")