National S'Mores Day -- beloved by Americans since 1927

from THE HERSHEY COMPANY dot-com Press Announcement: August 10 is National S’mores Day; to celebrate this deliciously fun summertime event, Americans are encouraged to light a campfire, start a grill, or use the microwave to create the perfect combination of rich Hershey®’s Milk Chocolate, gooey Jet-Puffed® Marshmallows, and crisp Honey Maid® Graham Crackers to make a delectable S’more. The S’mores recipe first appeared in a 1927 edition of the Girl Scout handbook and remains a favorite treat today as Americans buy more than 90 million pounds of marshmallows* and The Hershey Company produces enough Hershey’s Milk Chocolate bars to make 746 million S’mores annually! http://www.thehersheycompany.com/newsroom/news-release.aspx?id=1316453