The slogan will reinforce the London organising committee for the Olympic Games's promise made seven years ago when it first won the bid to encourage more young people into sport.
It will be front and centre of the messaging that will be beamed around the world in the lead-up to and during the London Olympic and Paralaympic Games, which start in 100 days on July 27.
Throughout the Olympic and Paralympic preparations organisers have had young people at the heart of their planning: from involving Britain's young talent at the city election in Singapore in 2005 to the selection of their funky, if not controversial logo, and bright colourful branding.
But the "Inspire a Generation" slogan is not just confined to the UK, as Locog has been keen to use the Games to promote and encourage social change throughout 20 countries involving 12 million people under its International Inspiration programme.
Locog chairman Lord Coe said the measurement of success at the London Olympics will be the extent to which young people are inspired to take up sport and achieve personal bests in other areas of their lives.
The slogan was officially unveiled at a special ceremony at Kew Gardens by Locog chief executive Paul Deighton and Coe to mark the 100 days to go countdown.
"I am delighted to announce the motto 'Inspire a Generation'," said Coe.
"It is everything we have been saying since we have started this extraordinary journey, not just since we got across the finish line in Singapore.
"It is the heartbeat, the very DNA of this organisation and a rallying cry for the athletes to come to the UK to perform at their very best and inspire the world."
Coe said it was vital that organisers put athletes at the centre of the preparations and made sure they were allowed to perform to the best of their abilities.
He added: "We have an obligation to get these Games right for our competitors.
"I say to my team that every time you see a young competitor, Olympic or Paralympian, taking their place in a venue that they will have devoted half their lives to getting there.
"We can never allow them to be a victim of our shortcomings."
Beijing's choice four years ago was "One World, One Dream", Athens 2004 had "In The True Spirit Of The Games", while Sydney 2000's slogan was "Share The Spirit".
The modern Olympic slogan is "Citius, Altius, Fortius", which translates from the original Latin as Faster, Higher, Stronger. . .
http://www.telegraph.co.uk/sport/olympics/9210790/London-2012-Olympics-Inspire-a-Generation-unveiled-as-official-slogan-for-Games.html
The slogan was officially unveiled at a special ceremony at Kew Gardens by Locog chief executive Paul Deighton and Coe to mark the 100 days to go countdown.
"I am delighted to announce the motto 'Inspire a Generation'," said Coe.
"It is everything we have been saying since we have started this extraordinary journey, not just since we got across the finish line in Singapore.
"It is the heartbeat, the very DNA of this organisation and a rallying cry for the athletes to come to the UK to perform at their very best and inspire the world."
Coe said it was vital that organisers put athletes at the centre of the preparations and made sure they were allowed to perform to the best of their abilities.
He added: "We have an obligation to get these Games right for our competitors.
"I say to my team that every time you see a young competitor, Olympic or Paralympian, taking their place in a venue that they will have devoted half their lives to getting there.
"We can never allow them to be a victim of our shortcomings."
Beijing's choice four years ago was "One World, One Dream", Athens 2004 had "In The True Spirit Of The Games", while Sydney 2000's slogan was "Share The Spirit".
The modern Olympic slogan is "Citius, Altius, Fortius", which translates from the original Latin as Faster, Higher, Stronger. . .
http://www.telegraph.co.uk/sport/olympics/9210790/London-2012-Olympics-Inspire-a-Generation-unveiled-as-official-slogan-for-Games.html
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